Last fall was the first holiday season in which mobile devices outsold desktop and laptop computers. There is a good chance that you are reading this on a mobile device. So how does your website look on that device?
If you don’t know, or you think it doesn’t matter because “most of my people probably don’t read my stuff on an iPhone”, frankly, you need to open your eyes.
These Mobile Marketing Statistics sure represent an interesting batch of data, that not only show how much mobile is dominating internet use, but also compares mobile app to mobile browser use. Building and designing for desktop and laptop is important, but the tides are shifting, and shifting fast.
By the end of the 4th quarter in 2013, mobile devices accounted for almost 27% of website traffic. And it is increasing.
Mobile App vs. Mobile Browser
So, internet use in increasingly coming from mobile devices. However, when you look at these stats, most people use apps on their mobile device 80% of the time instead of their web browser. If you have a business or organization, you might be inclined to think that it is all about the app, and that you *need* a mobile app more than a mobile website.
And, you might. But you probably don’t.
Consider, however, that these stats are boosted by social media and news apps (Facebook, Instagram, Twitter, NYT, etc.). That is where people are spending most of their time.
What you need is a strategy to push your mobile website content across social media, so that people can engage with your content on Facebook, etc. You are probably not going to develop that next killer app. But you have every opportunity to have your content get a lot of engagement on the existing killer apps.
It Starts and Ends with Your Website
Your website should be the hub of any online strategy, and while it needs to look and work great on a desktop and laptop screen, it should absolutely be able to work beautifully on a mobile device. Everything starts with your website, and everything comes back to your website. Of course, your content has to be readable on a mobile device, and not need people to have to enlarge and scroll all over the place to read your stuff.
So, again, how does yours look on a mobile device? Is it Responsive? Is it optimized and designed specifically for clean and intuitive user interface on a small screen?
If not, the train is pulling out of the station, and you don’t even have a ticket yet.