Intrinsic Web Design was introduced by Jen Simmons on April 2, 2018, at An Event Apart Seattle.
I just introduced Intrinsic Web Design at An Event Apart Seattle.
Intrinsic Web Design.
— Jen Simmons (@jensimmons) April 3, 2018
Intrinsic Web Design (IWD) is a design approach that allows the content to inform the layout.
In other words, instead of being confined to a specific type of method for building a website, IWD utilizes incredibly powrful new layout tools, like CSS Grid, and combines them with tried-and-true layout techniques, to give designers and developers more options than ever. And it is not just about having more options, but really it is a shift in design philosophy; instead of being contrsrained by the “rules” of the web or by the layout tools we have used in the past, IWD asks designers to consider the content first and foremost, and to imagine how to best display it on a web page, and then to leverage all of the available methods to make it happen.
And now, not only can we make it happen, but we can make it happen with cleaner, more efficient and elegant code, that is easier to manage and loads significantly faster.
Creating unique layouts that are imagined specifically for a website’s intrinsic content, and doing it with less code. That is Intrinsic Web Design.
This website was built using Intrinsic Web Design; you’ll notice a lot of CSS Grid (especially on the home page) and different layouts for different content types (blog posts vs. FAQs vs. pages). As of May of 2018, every website we build will utilize elements of CSS Grid in an Intrinsic Web Design approach.